“Let the words of my mouth and the meditation of my heart be acceptable in your sight, O Lord, my rock and my redeemer.” Psalm 19:14
This has been one of my favorite verses because it reminds me to evaluate the words of my mouth and the things on my heart, that they may honor and glorify God. In our churches, we should be evaluating our words, images and communication mediums – do they honor God and give Him glory?”
Communication is a critical part of church life. From the internal communications among staff members, to the communication within the church family, to the communication to those outside of your church. How is your church doing in each with these three areas? Communication implies a back and forth dialogue not just a one-sided stream on information.
How does your staff communicate with one another? Most staff members communicate through email and staff meetings. Our church, Faith Church, has found our most productive meetings have an agenda, to keep us on track and to make the most of the time we have together. It’s important for us to set the stage in advance of the meeting to let attendees know if the meeting will be informational, discussional or focused on decision making. As a multi-site church we have also learned emailing does not work to have quick communication, so last year we starting using Slack, which is basically a messaging app on steroids. It’s meant for teams and workplaces, can be used across multiple devices and platforms, and is equipped with robust features that allow you to not only chat one-on-one with associates but also in groups. You’re able to upload and share files with them too as well as integrate with other apps and services. It has been a great tool for us and really helped improve staff communication.
Church Body Communication
How does your church communicate with its members and attenders? Each person in a congregation is going to prefer a different method of communication. It is important to provide multiple options for people to receive messages. Some of the communication tools we use are:
- Social Media (Facebook and Instagram)
- Weekends (Programs, Verbal Announcements, Pre-Service and Atrium Slides)
- All Church Emails (we email through our church database and through MailChimp)
- Texting (we are launching this at our church next month and will be using Flocknote)
- Bathroom Stall Signs
- Posters for Events
The difficult part about having multiple options is the greater need to be organized with what is being promoted and where it is being promoted. Our Communications Team utilizes a Graphics and Video request form, designed through Google Forms, to keep track of promotion requests and a Communication Timeline to indicate when an event or activity will be promoted at any of our six campuses. (Please contact me if you want to use either of our forms).
How does your church communicate with its community? We have tried billboards, ValPack ads and even Faith Church logo bumper stickers. We have found the best way to communicate with the community is through our own church members and attenders. We hope our church is “talkable” and even more importantly that Jesus is “talkable”. Jesus chose us, loves us and gave His life for us. We can’t keep this to ourselves, we need to share it.
How do your members/attenders communicate about your church with their family, friends and neighbors? Do you give them tools to help with invitations to services and events? A very effective invitation tool we recently used was a sticker invite for our Christmas Services. We encouraged our people to put the sticker on a plate of treats, on the back of their Christmas card envelope, on a receipt at a restaurant and many other ideas. This was a huge hit with our people. You can see our video announcement about the invitation stickers here.
As churches, we have the best news to share – let’s do this to the best of our ability. Can you share an effective tool you’ve found that helps increase engagement & communication amongst staff or two way communication with your congregation?